Tips for Proven Ways to Increase Website Traffic
- Perform Keyword Research
Always include relevant keywords in your content.
Keywords should be used naturally, not stuffed into the content so much that they detract from the main idea or distract the reader.
It’s important to use keywords throughout the content, like the meta description, the page title, the URL, headers and a few times throughout the piece.
To conduct keyword research, you can use tools like Moz, Google Ads.
These sites show what keywords competitors are using, how often people search for keywords, how expensive the keyword is for pay-per-click ads, related keywords and much more valuable information to guide keyword strategy.
Create Memorable Content
It’s not enough just to post content; you need to create content that’s memorable and cuts through the noise.
Useful and memorable content is one of the top ways to increase website traffic.
People use Google to find specific, thorough and accurate answers for their questions, and your content should be there to provide those answers.
The bottom line is that when you care about the content you produce, post regularly and research what your audience wants to see, web traffic should improve.
- Write Guest Posts
Guest posting for other websites is an effective way to generate backlinks, boost referral traffic, and increase search engine results page rankings.
You should always thoroughly research websites within your industry to pitch.
look at a website’s content and make sure it’s high quality, check its domain authority and study their guest posting guidelines.
And, ask the publication if they’ll promote the post on social media and if they’ll tag you.
- Use Advertising to Increase Website Traffic
Advertising through paid search, social media and display ads can be an efficient way to increase website traffic.
For instance, when doing pay per click (PPC) ads, it’s critical to start with one campaign and a few different ad groups containing the keywords you want to target most.
Once campaigns begin, see how audiences behave with various keywords. Maybe one keyword only resulted in impressions, which didn’t increase website traffic, while another resulted in clicks and conversions.
- Connect your goals to data
To use Google Ads effectively, it's important to understand the business goals you're trying to achieve and the data that is most relevant to those goals . We'll show you the metrics you need to focus on for the goals you set and how to measure whether you're getting a profitable return for the money you're investing in Google Ads.
- Measure traffic to your website
If your main advertising objective is to increase traffic to your site, try focusing on increasing your clicks and clickthrough rate (CTR). Start by creating great ad text and strong keywords to make ads that are highly relevant and very compelling to your customers, then closely monitor your clicks, CTR, keywords, and search terms.
Why worry about the relationship between ad text and keywords? Think of a rowboat and an oar, and the way that they work together to reach a destination. Good keywords can steer a tightly connected ad towards the right customers, boosting your clicks and CTR.